As part of the Business Support Programme
we are working closely with our customers to develop their own
practice profile through media relations. Whilst every practice
is unique, there are core media initiatives that are useful in
achieving your 'share of voice'.
So, for instance, there may be some industry issues that you feel
strongly about, either nationally or on a local level, on which
you may wish to comment. Topics such as funding, or the psychology
of patient care, for example, could be of interest to the press.
It may be possible to make appearances on local TV or radio discussing
these issues that have a direct impact on your patients be they
private or NHS.
More and more practices are creating websites and our own in-house
team can provide practical solutions in design, content and programming.
Case studies and personal profiles are very useful media tools
to help develop a positive profile and increase business. We have
outlined the most effective activities that can develop a good
media platform from which to communicate with your own present
and potential customers. Mentor Business services will help you
establish your own marketing communications strategy.
Initiatives to consider are:
- Personal profiles
- Case studies
- Industry comments
- New/unique techniques
- Websites
