Strategic purpose and desired results – what
do we want the site to do?
- What is the site designed
to accomplish
- Who are the audience and what do they want?
- What is the site
offering?
- What part does the site play in an overall marketing
or communications strategy?
- How do we measure success?
Search Engine Friendly – can your site be found?
- Site
structure doesn't impede Search Engine 'spiders'
- Site content utilizes
strategic key words and phrases that relate to search criteria
- Easy
access to information
- Relevant links to and from the site
- can we measure visibility?
Accessible – is the site easy to use?
- Logical
clear navigation system
- Information clearly signposted
- Fewest number of steps to any information
- Font styles, sizes and
colours add to readability
- Accessibility standards adhered to
- Pages and images are optimised
to load quickly
Interest – is the site of interest and relevance
to the target audience?
- offering useful and relevant
information
- can we provide some ‘giveaways’?
- is current, changes
regularly
- is visually appealing
- brings people back or prompts action
Administration – is site easy to manage?
- is
it easy and fast to edit or develop?
- is the site flexible to add
pages, images or other content as needs arise?
- is there help available?
- Work to an update schedule
Design concerns
- Look and feel is appropriate to
the market, the audience and site owner
- Consistent style across
the site
- branding relates to company style and identity values
- Well considered
layout and site architecture
- Clear navigation elements
- Use of colour, typography and images
- Appropriate use of web technologies
to accomplish goals for the site
- Identify several reference sites
that have useful effective feature
